03 Selected Work

Massimo Dutti — Fashion Show & Retail Experiences

Delivery context: Selected fashion and retail experiences delivered in China
Role: Local Production & Execution Experience
Location: China

Models standing on a circular runway before a translucent pink cylinder, mirrored in a reflective water surface at a Massimo Dutti fashion show.

Across selected fashion and retail experiences in China, the documented work spans fashion-show delivery and consumer-facing retail environments. The projects brought together local planning, installation and on-site execution across live and retail settings.

Retail interior with fluted bronze panelling and a suspended sculptural form framing the entrance to the shop floor.

Massimo Dutti branded service cart and parasol set outside a glazed retail façade.

Fashion and retail experiences translated into precise local execution.

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