China · Japan · South Korea · Wider Asia

04 Selected Work

Valextra — Beijing Flagship Store Opening

Delivery context
Flagship-store opening and Vintage Museum pop-up, Beijing
Role
Local Event Planning & Execution Experience
Location
Beijing, China
Valextra store interior with leather bags displayed on terrazzo plinths and timber shelves against blue and sand-coloured walls.

For the opening of Valextra's Beijing flagship store, the project brought together a guest-facing launch and a Vintage Museum pop-up environment. The documented role covered event planning, local coordination and on-site execution for invited celebrity, media and VIP guests.

Valextra travel cases and briefcases displayed in vitrines on stepped blue terrazzo plinths.
Valextra handbags arranged on angled timber shelves against blue and yellow walls above a cobalt carpet.

A flagship opening shaped around retail heritage and precise on-site execution.

All work Next project KOSÉ

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