China · Japan · South Korea · Wider Asia

About

Founded by Figo Zhang & Lyris Chan

Experience behind the opportunity.

SALT exists to close the gaps between a market question, a commercial opportunity and reliable execution across borders.

01 Why SALT exists

Positioning

Not a software platform. Not a single factory.

SALT is a cross-border market development and execution partner. We help companies validate new markets, identify and engage relevant commercial opportunities, and deliver physical ideas across China and Asia.

That means combining things that usually sit in different places: AI-assisted research, human commercial judgement, personalised outreach, international client understanding, local production knowledge, supplier coordination, product development, logistics and on-the-ground execution.

We work through agencies as a local production partner, and we work directly with brands, in-house teams and overseas companies. Often we work quietly, as an extension of someone else's team.

02 Experience

Confirmed background

What we have actually done.

  1. 01

    Around fifteen years in production

    Figo Zhang has approximately fifteen years of relevant experience across events, brand production and execution.

  2. 02

    European agencies since 2018

    The team has collaborated with European agencies since 2018, working to their standards, their review cycles and their working hours.

  3. 03

    Direct-client experience

    Work has come both through agencies and directly from brands and companies. Both routes are familiar, and neither is treated as the default.

  4. 04

    Produced in China, delivered to Europe

    Projects have been produced in China and delivered as completed work to Europe, including the packing, documentation and freight coordination that requires.

  5. 05

    Retail, fashion and consumer projects

    Experience relating to international retail, fashion and consumer-brand projects, where finish and consistency are the point.

  6. 06

    China, Japan and South Korea

    Projects have been supported across China, Japan and South Korea, coordinated from China with local partners.

03 Founders

Two people, one line of accountability

Who you deal with.

  • Co-founder

    Figo Zhang

    Around fifteen years of experience across events, business development, brand production and execution. Has developed international business through direct outreach since 2018 and leads market research, opportunity development, production planning and delivery.

  • Co-founder

    Lyris Chan

    Works across client communication, project coordination and production management, keeping international teams and local suppliers aligned from brief through to delivery.

04 Where we work

Based in China

Regional execution.

  • 01 China Base of operations. Sourcing, development, tooling, fabrication, packaging, quality coordination and event execution.
  • 02 Japan Project experience supporting brand and event work, coordinated from China with local partners.
  • 03 South Korea Project experience supporting brand and event work, coordinated from China with local partners.
  • 04 Wider Asia Regional coordination considered project by project, based on what the brief and the timeline genuinely require.

05 Next step

Want to know whether we are the right fit?

Send the brief and the constraints. If a project is better served by someone else, we will tell you that at enquiry stage rather than three weeks in.

Discuss an Opportunity

Useful to include

  • Company or website
  • Objective or brief
  • Target market
  • Ideal client profile
  • Target timeline
  • Delivery destination, if relevant